The boost of your B2B campaigns relies on choosing the right metrics to measure their performance.
With so many metrics to choose from, it can be difficult to know which ones will give you the most comprehensive picture of your campaigns’ performance.
In this article, we’ll discuss the key metrics that B2B marketers should use to measure the success of their campaigns.
We’ll include an overview of each metric and explain how to calculate them in order to assess the performance of your campaigns.
1. Cost-per-lead (CPL):
CPL is a measure of the cost of acquiring one lead.
It’s calculated by dividing the total cost of a campaign by the number of leads generated.
To get the most accurate CPL metric, it’s important to track the entire cost of the campaign, including advertising costs and labor and boost your B2B campaign.
2. Lead-to-customer conversion rate:
This metric measures the percentage of leads that convert into customers.
It’s calculated by dividing the number of leads who have become customers by the total number of leads.
3. Customer Lifetime Value (CLV):
CLV is a measure of the total revenue generated from a customer over the course of their relationship with the company.
It’s calculated by multiplying the average revenue earned from a customer by the average length of their relationship with the company.
4. Net Promoter Score (NPS):
NPS is a measure of customer satisfaction.
It’s calculated by subtracting the percentage of customers who are “Detractors”
(those who are unhappy with the product or service) from the percentage of customers who are “Promoters”
(those who are very satisfied with the product or service).
5. Campaign ROI:
Campaign ROI is a measure of the return on investment for a particular campaign.
It’s calculated by subtracting the total cost of the campaign from the total revenue generated by the campaign,
then dividing the result by the total cost of the campaign.
By tracking the metrics outlined above, B2B marketers can get a clear picture of how their campaigns are performing and boost their B2B campaign.
This will help them make informed decisions about how to measure their B2B campaigns for maximum success.
By using the right metrics to measure the success of their campaigns, B2B marketers can ensure they’re getting the most out of their marketing efforts.