B2B SaaS Marketing is a critical element of any business’ success, but it’s especially important for B2B SaaS companies.
These companies need to focus on understanding their customers, the market, and their own performance in order to grow and scale.
One way to do this is by tracking key performance indicators (KPIs). With the right KPIs, companies can accurately measure their progress and make data-driven decisions on how to optimize their marketing efforts.
Team Stefansky is here to help you understand which KPIs are most important for B2B SaaS companies. Here are the 10 essential KPIs every B2B SaaS company should be tracking.
1. Customer Acquisition Cost (CAC):
CAC is one of the most important KPIs for B2B SaaS companies. It measures the amount of money spent on acquiring each new customer.
2. Customer Lifetime Value (LTV):
LTV is the total amount of revenue a customer will generate over the course of their lifetime with the company.
3. Customer Retention Rate (CRR):
CRR measures the percentage of customers who remain with the company over time.
4. Conversion Rate (CVR):
CVR is the percentage of visitors who complete a desired action, such as signing up for a free trial or making a purchase.
5. Average Revenue Per User (ARPU):
ARPU is the average amount of revenue generated by each user over a given period of time.
6. Monthly Recurring Revenue (MRR):
MRR is the amount of revenue generated each month from subscription-based services.
7. Churn Rate:
Churn rate is the percentage of customers who cancel their subscriptions or stop using the product over a given period of time.
8. Net Promoter Score (NPS):
NPS is a measure of customer satisfaction and loyalty. It gauges how likely customers are to recommend the product to others.
9. Marketing Spend:
This KPI measures the amount of money spent on marketing activities.
10. Return on Investment (ROI):
ROI is a measure of how effective a company’s marketing efforts are.
It compares the amount of money invested in marketing to the amount of revenue generated from it.
By tracking these 10 B2B SaaS marketing KPIs, B2B SaaS companies can gain a better understanding of their customers, the market, and their own performance.
This data can help them make informed decisions on how to optimize their marketing efforts and maximize their return on investment.
If you’re a B2B SaaS company looking to gain a better understanding of your customers marketing and the market, Team Stefansky can help.
We offer comprehensive marketing services that can help you reach your goals. Contact us today to learn more.