Donna Italia, the unique plug-and-bake pizza solution, is well-known among leading hospitality brands, restaurants, bars, entertainment arenas, theme parks, and other foodservice operators around the world. Founded in 2010 in Israel by Gilad Shalom, Donna Italia provides food businesses with a fast and simple way to add a reliable ancillary income to their operations.
Challenge
Explain the company business model to B2B clients in a way they can emotionally connect.
Solution
Donna Italia saves restaurants the waste of time and ingredients in the PIZZA making process. Therefore, making PIZZA it's not their business, but cooking a ready-made pizza in Donna Italia's oven it's definitely their business.