Anti Pollution Launch Digital Event
Branding / Identity / Video Content
About
HAVA ZINGBOIM is one of the top cosmetics companies in Israel, run by Hava and her family. Hava Zingboim Guru Cosmetics, grooming and female empowerment, works, lectures and inspires among thousands of beauticians in Israel and around the world. After COVID the company launched a new serum, ANTI POLLUTION, the strategy was a New world, New you.
Challenge
We got the challenge to find a way to launch a new product in the new world, of social distance, new world after lockdown, after covid.
Solution
As befitting a new world, we need to reinvent launch events. Create a 360 Online Launch Event.
Results
We will create a "new world" - one of the first launch events of its kind in Israel, which will take place inside a complex where all the launch videos will be filmed, and the Whole vent will be broadcast live on social media. By doing so we will pass on the product values: Technology innovation and progress. The new world after the corona. The world of beauty and cosmetics - still needs to go fashionable, still need to move on The sense of care and benefits of the product as an innovative cosmetic product.
