SaaS marketing terminology, we've put together this glossary of common terms to help you better understand the work that we do and how we can help your business succeed.
Here at Team Stefansky, we understand that the world of digital marketing can be overwhelming, with a wide range of technical terms and jargon that may not be familiar to everyone. That's why we've put together this glossary of common terms to help you better understand the work that we do and how we can help your business succeed.
A/B Testing: A/B testing is a method of comparing two versions of a webpage or app to determine which one performs better. This is often used to test different headlines, call-to-action buttons, or layouts to see which one leads to more conversions.
Analytics: Analytics refers to the data and insights that are collected about a website or app's performance. This includes information about traffic, user behavior, and conversions.
Backlinks: A backlink is a link from one website to another. These are important for search engine optimization (SEO) because they demonstrate the credibility and authority of a website.
Content Marketing: Content marketing is the strategy of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of content marketing is to drive profitable customer action.
Landing Page: A landing page is a standalone webpage, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form.
Search Engine Optimization (SEO): SEO is the process of improving the visibility of a website or web page in a search engine's unpaid results. The goal of SEO is to increase organic traffic to a website by improving the website's ranking in search results.
Social Media Marketing: Social media marketing is the use of social media platforms to promote a product or service. This can include creating and sharing content, running ads, and engaging with users on social media.
Conversion Rate: The conversion rate is the percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form.
These are just a few of the terms that you may come across while working with Team Stefansky. If you have any questions or need further clarification, don't hesitate to reach out to us. We're here to help you succeed in the digital world!